Brand Networks, the leading provider of relevance-driven social marketing and advertising software, acquired SHIFT, the award-winning platform for cross-network social advertising and collaboration, in a $50 million cash and stock deal. The acquisition creates the world’s leading social marketing platform with relevance at its core—powered by RelevanceRank, a proprietary technology. RelevanceRank is designed to help marketers achieve the highest possible levels of effectiveness and efficiency at every stage of the social marketing process.

Brand Networks To Acquire Social Advertising Platform SHIFT for $50 Million